PUIG PHOTOGRAPHY Los Angeles, CA.
2014 - 2018
Artistic, surreal, avant-garde and dark portraiture photography. Multi-Published photographer. Lighting master. Teacher.
I like the picture of the idea of a person more than a picture of that person. I almost like to express only the essence of my subject, to make a detail suggest the whole. The important thing for me is not to have you recognize such and such a person’s face as if lifelike. I’d like you to be surprised —and perhaps a little annoyed— by the image you see, so that it becomes unforgettable.The art of photography is an exhilarating and exhausting game, in which you dare not relax your concentration. We artists never take time off, we’re always thinking about what we’re going to do next! We are junkies for creation. Photography has been fulfilled my universal curiosity and It helps me to fully develop the artist inside of me.
QUOMMUNICA Los Angeles, CA.
2012 - 2014
Corporate branding, communications, and consulting.
Lead teams in the development, design, and production of sales-driving, brand-extending and cross-channel campaigns including print ads, television ads, product launches, brochures, advertorials, Web sites, banner ads, billboards, iPhone campaigns, logos, product packaging and more.
16:9 PRODUCTIONS, S.L. Los Angeles, CA. - Madrid, Spain
2001 - 2012
Develop, write, present and execute media strategy and communicate those strategies across several international markets. Maintain and develop strong professional relationships internally (cross departments) and externally (clients, media vendors) Carry out buying strategies and negotiate media to maximize investment.Proactively address process and communications issues and impediments. Responsible for coaching, guidance, inspirational leadership and performance management of all direct reports Support and inspire the work and the people. Managed multiple projects from concept to completion. Developed creative programs and design concepts that meet the business objectives of the client that advance client’s brand strategy. Supervised and inspired the creative team of vendor partners; generate multiple concepts for a campaign or project. Worked with the account team, strategy team, and copywriters to develop concepts and present to clients. Collaborated with internal teams to generate ideas for pitching and proposals to clients. Managed, recruited and trained team members; ensure quality control over concepts and projects
THE COMPANY Madrid, Spain.
2009 - 2012
Directed the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements supported the strategic goals and brand. Ensured that the creative function operated in an efficient, profitable manner. Guaranteed that the high quality of creative and production was upheld, maintaining consistently high standards for the team. Responsible for listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages, and rationales. Managed the evolution of the agency’s technological needs, marketing technology, and digital marketing capabilities. Manage budgets, creative deliverables and in-house and freelance teams to lead all phases of nationwide and international campaigns.
Nostromo Estudio Grafico, S.L. Madrid, Spain.
2010 - 2012
Responsible for the creative output of the company with oversight of the creative team and processes; the generation of ideas, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team.