The Company, C.I.A. (Central Illusion Agency)

Madrid, Spain

Creative Director. January 2009 - January 2012

Directed the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements supported the strategic goals and brand. Ensured that the creative function operated in an efficient, profitable manner. Guaranteed that the high quality of creative and production was upheld, maintaining consistently high standards for the team.

Responsible for listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales. Managed the evolution of the agency’s technological needs, marketing technology, and digital marketing capabilities

Nostromo Estudio Grafico

Madrid, Spain

Creative Director. June 2010 - August 2012


Responsible for the creative output of the company with oversight of the creative team and processes; the generation of ideas, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team 

Created the Story Board of the 2010 Vancouver Olympic winter games opening ceremonies.

Ciencia Función Soluciones Televisivas

Madrid, Spain

General Manager. December 2007 - December 2011

Managed and promoted the stage and the facilities to be rented; responsible for the financial performance of facilities.

Successfully transformed a 12,000 sq. ft. building into a large TV stage in 15 days with a $1,000,000.00 budget; won acclaim from clients for successful production

16:9 Productions

Madrid, Spain

Los Angeles, CA. USA

Creative Director / Founder. January 2001 - January 2012


Managed multiple projects from concept through completion

Developed creative programs and design concepts that meet the business objectives of the client that advance client’s brand strategy

Supervised and inspired the creative team of vendor partners; generate multiple concepts for a campaign or project

Worked with the account team, strategy team, and copywriters to develop concepts and present to clients

Collaborated with internal teams to generate ideas for pitching and proposals to clients

Managed, recruited and trained team members; ensured quality control over concepts and projects


Created biggest logo in the world for the Madrid 2012 Olympic bid; 40,000 squares meters large; made in only 15 days with a large budget


Santa Monica, California         

January 2012 - present


Communication, marketing, and branding for corporations (freelance services)

More information and work portfolio at



Corporate Communication and marketing strategy consultant for the new Los Angeles, City of Carson NFL Stadium. (RAND Beach Cities Stadium)

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